Written by Paul Holcroft
Paul Holcroft is the Managing Director at Croner.
Organisations are actively seeking out, not just multi-talented workers, but also multilingual employees to join their workforce.
Hiring workers who can fluently communicate in more than one language is seen as a huge positive business asset. Employees fluent through ‘lingua franca’ allows you to trade in wider foreign fields and on international scales.
Its significance proves business success goes far beyond just being fluent in English. And through that, more employers are seeing the benefit of recruiting multilingual and ethnically diverse workers.
Read how hiring an ethnically diverse workforce, with a penchant for languages, can prove beneficial for your brand-name and succession.
Understanding the customers’ needs on another level
Your brand-name will be publicly viewed as a workplace which understands the importance of diversity and inclusion. The benefits for this will return to you, through the growth of your clientele field. And the same will occur with your customers’ commitments.
It’s worth taking notes on the new market-realms you can effectively tap into. You’ll be able to appreciate and explore them, through better insight from your multilingual employees. Learning about local customs, rituals, and beliefs can increase customer relations and marketing services.
Stronger customer loyalty and relations
Through diverse workforces, you can bring about great benefits to your customer relations. A stronger rapport means business interaction will run more smoothly and efficiently.
Employees will share lingual mindsets and cultural backgrounds, which means they can establish queries to greater lengths and depths. And their understanding for customer satisfaction and objectives will remain completely exclusive.
Your clients will be left with confidence and appreciation for your tailored services. And with strengthened trust, you can keep confident that their loyalty will transpire into business profit and succession.
In-house translation support
You can effectively utilise employees who are bilingual, multilingual, or polyglots for any business projects that require language-centricity.
They can be used for a wide range of communicative work-tasks, like drafting legal contracts, writing dual-language materials, and international marketing campaigns. You’ll be guaranteed high quality content and easily accessible services.
Different level of talent and skill set
Employees with multilingual capabilities bring a completely different type of skill set to the table. Research by the National Institute of Health found bilingual people were able to switch tasks and process information faster than monolinguals.
It allowed employees to work efficiently within fast-moving work environments. Meaning they’ll adapt effectively to hypergrowth and business expansion; and can handle new and unfamiliar experiences easier than others.
Honing on this talent means workers will more likely remain in your employment. They’ll feel appreciated, valued, and aspire to progress further in their career with you.
Minimising the PR mistakes
Recruiting employees, fluent in the language you’re working in, allows you to expand without a fear for linguist mistakes.
Facing marketing errors and translation issues reflects badly on your business name. When venturing into new markets and cultural demographics, your projects shouldn’t manifest costly business mistakes.
If you do conduct business that extends geography, language, and culture, it’s vital to have an in-depth understanding in that field. And you should understand ways to adapt your values and intentions to succeed in the new market.
The importance of diversity and inclusion in business
Diversity and inclusion often go together – but are two completely different amenities.
You’ll benefit from utilising both strategies to strengthen equal opportunities in your workplace.
A diverse workplace will attract employees from all walks of life. Your business will be recognised as a place of equal opportunities and career progression.
It’s fair to say, not all businesses are able to hire candidates from a wide range of backgrounds and linguistics.
But through taking a proactive approach towards creating a diverse workforce, you’ll be able to attract talent and corporate reputation – all benefiting business prosperity and succession.